Case Studies

Technology

Twyla Technology: Pioneering Digital Transformation in the Middle East

Sheikha Mashael Bint Hamad bin Suhaim Al Thani – Chairperson

Healthcare

Qatari German Medical Devices: Building an Unshakeable Reputation in a Volatile World

Yaser Sultan Al-Mannai – Chairman · Abdulaziz Mohammad Saad Al Tamimi – Managing Director

Industry

Industries Qatar: Building a Diversified Industrial Powerhouse in a Hydrocarbon-Dependent Economy

H.E. Saad Sherida Al-Kaabi – Chairman and Managing Director

Technology

BigTrader: Navigating the Challenges of a B2B Startup in Qatar’s Compact Market

Suresh Nambiar – CEO

Aviation

Sama 2.0: Qatar Airways Soars with an AI-Powered Digital Crew

Babar Rahman – Senior Vice President, Marketing and Corporate Communications

Media

The Al Jazeera Brand: Building a Global News Powerhouse by Challenging the Narrative

Marketing & Communications

intouch: Empowering B2B Brand Communication and Sales Pipeline Automation in the Gulf

Mark Sawma – CEO

Energy

The QatarEnergy Rebrand: A Strategic Pivot Navigating Classic Branding Pitfalls

Saad Sherida Al-Kaabi – President and CEO

Tourism & Culture

B2B Brand Co-Creation and Country-of-Origin Influence within the Servicescape: Insights from Katara Cultural Village, Qatar

Education

Strengthening Qatar’s Knowledge Economy: QFBA-Northumbria at the Crossroads

Dr. Khalifa Al-Salahi Al-Yafei – Chief Executive Officer, QFBA

Healthcare

Victoria Hospital

Dr. Aye Aye San – CEO, Victoria Hospital · President, MPHA

Consumer Manufacturing

Rohto-Mentholatum Myanmar

Daw Sandar Shwe – Rohto-Mentholatum Myanmar Co., Ltd. (Diamond sponsor)

FMCG & Distribution

YATHARCHO Industry · Myanmar ZARLA Distribution

U Wai Phyo (Gold sponsor)

Agribusiness

Myanmar Aoba Group

U Tha Toe Hein (Gold sponsor)

Capital Markets

MESI Public Company

Saya Zin Phyo Paing – Chairman, MESI Public Company (Silver sponsor)

Healthcare

MedLabs Consultancy Group: Performance as Brand Leadership in Diagnostic Healthcare

Marketing & Communications

UPT House: Digital Transformative Marketing in B2B Creative Services

FMCG & Distribution

Kitco Jordan: Health as Value, Trust as Currency — Building a Resilient Snack Brand

Marketing & Communications

Correct Marketing & Advertising: Creating Distinctive Brand Value in Competitive B2B Markets

Hospitality

Markazia: Transforming a Local Dining Brand into a National B2B Hospitality Partner

Consumer Manufacturing

Eisberg (Sujab Industrial Company): Brand Specialties and Brand Communication in B2B Food Markets

Adel Zahr – Founder, Sujab Industrial Company

Education

51Rooms: Performance Branding for High-Performance B2B Sales Enablement

Ali Thiab – Founder, Sales Professionals Community

Logistics

Zohal Express: From Delivery Startup to Trusted B2B Brand

Architecture & Construction

Ghada Almohammad: Technical Performance as Brand Protection in the B2B Architectural Market

Eng. Ghada Almohammad – Architectural Engineer

Luxury Retail

Abdullah Sakkijha Jewelry: Turning Emotional Decisions into Reliable Business Outcomes

Education

Mastery Academy: Closing the Decision-Maker Access Gap in Arab B2B Services

Thabet Hijazi & Sahel Mahdi – Founders

Technology

Petpooja