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World-class thought leadership

Authors

Philip Kotler, Waldemar Pfoertsch and the regional co-authors of the B2B Brand Management editions.

Series authors

Dr. Philip Kotler

The Father of Modern Marketing

Philip Kotler

S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, and author of Marketing Management, the most widely used marketing textbook in graduate business schools.

View ProfilePhilip Kotler
Dr. Waldemar Pfoertsch

B2B Brand Management Expert

Waldemar Pfoertsch

Professor of International Business at Pforzheim University, Germany, and at CEIBS in Shanghai, with more than 20 years of executive experience in international business with Fortune 500 companies.

View ProfileWaldemar Pfoertsch

Distinguished Professor of Marketing

Marc Oliver Opresnik

Distinguished Professor of Marketing and long-time global co-author of Philip Kotler.

View ProfileMarc Oliver Opresnik

Associate Professor of International Marketing

Svend Hollensen

Associate Professor of International Marketing at the University of Southern Denmark.

View ProfileSvend Hollensen

A powerful partnership

Together, Dr. Kotler and Dr. Pfoertsch have created the definitive framework for B2B brand management, combining theoretical excellence with practical application.

Regional co-authors

Assem Seliem

Regional Co-Author & Management Consulting Specialist

Walid Kallel

Regional Co-Author & Market Specialist

Peter Erni

Co-author, Switzerland Edition

Tirthraj Soni

PGDM Dual Specialization Scholar (Batch 2025–27)

Abla Khalifa

Local Co-Author & Jordanian Market Specialist

Vany Sawma

Case author, Qatar Edition