Middle East & North Africa
Regional co-authors
Abdulrahman Zidan
Co-author, Jordan Edition
Biography
Abdulrahman Zidan is a co-author of the Jordan Edition of B2B Brand Management, written with Philip Kotler and Waldemar Pfoertsch.
A full biography will be published here.
Books
Editions by Abdulrahman Zidan
Research
Frameworks and research
Article collections
Counter Nexus 2026: B2B Brand Management Article Collection
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdulrahman Zidan and Walid Kallel.
Case studies
Cases written
Marketing & Communications
UPT House: Digital Transformative Marketing in B2B Creative Services
Marketing & Communications
Correct Marketing & Advertising: Creating Distinctive Brand Value in Competitive B2B Markets
Consumer Manufacturing
Eisberg (Sujab Industrial Company): Brand Specialties and Brand Communication in B2B Food Markets
Adel Zahr – Founder, Sujab Industrial Company
Education
51Rooms: Performance Branding for High-Performance B2B Sales Enablement
Ali Thiab – Founder, Sales Professionals Community
Architecture & Construction
Ghada Almohammad: Technical Performance as Brand Protection in the B2B Architectural Market
Eng. Ghada Almohammad – Architectural Engineer
Education
Mastery Academy: Closing the Decision-Maker Access Gap in Arab B2B Services
Thabet Hijazi & Sahel Mahdi – Founders