Global Authority in B2B Brand Management
A global authority in B2B Brand Management, combining thought leadership, academic rigour and executive education.
Our mission
To advance the practice of B2B brand management globally through research, comprehensive publications and executive education. We bridge the gap between academic theory and business practice, empowering leaders to build powerful, sustainable B2B brands.
Our vision
To be the premier global platform for B2B brand management excellence, setting standards for thought leadership, education and practical application that transform how businesses build and manage their brands.
Our leadership
The series is written by leading authorities in marketing and B2B brand management, together with regional experts from each market.
What we do
Global, regional and country editions of B2B Brand Management, many co-written with experts from each market.
Explore the EditionsReal organisations and real brand decisions from the markets each edition covers.
Read the Case StudiesEditions are launched with institutions and business communities in their own markets.
See the LaunchesWorkshops and online courses that apply the framework to your organisation.
Workshops & CoursesOur values
Commitment to the highest standards in education and research.
Creating measurable value for businesses and brands worldwide.
Partnering with institutions and corporations across continents.
Building strong relationships with academia and industry.
Milestones
Lotte Hotel Yangon · Myanmar Edition
Egypt Edition
Mediterranean School of Business (MSB), Tunis · Tunisia Edition
Ibis Sfax, Tunisia
Jordan Edition
Wisdom Square, Katara Cultural Village, Doha · Qatar Edition
Global reach
Editions are published for markets across the Middle East and North Africa, South Asia, East and Southeast Asia, Europe and the Americas, alongside a global article collection.
Partners
Universities, companies and institutions that partner with B2B Brand Management and its editions around the world.
Talk to us about the books, executive education, partnerships or bringing an edition to your market.
