Philip Kotler
The Father of Modern Marketing
Middle East & North Africa
B2B Brand Management
Qatar Edition
Case Studies Collection
Global marketing expertise, grounded in Qatar’s business landscape: a 237-page academic and practical reference for building stronger B2B brands, developed under rigorous academic supervision and local editorial guidance.
A strategic asset. A lasting advantage.
B2B Brand Management: Case Studies Collection, Qatar Edition is a 237-page academic and practical reference, developed under rigorous academic supervision and local editorial guidance.
Its core philosophy is clear: a strategically built B2B brand is an investment in sustainable competitive advantage, premium pricing and long-term industrial market leadership.
01
Competitive advantage
02
Premium positioning
03
Long-term brand value
Foreword
An opening foreword by H.E. Prof. Sheikha bint Abdullah Al-Misnad, former President of Qatar University, introduces this locally grounded academic and practical reference.
The authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert
Khalid bin Ibrahim Al-Sulaiti
Professor & General Manager
Case studies
Organisations featured in this edition
Technology
Twyla Technology: Pioneering Digital Transformation in the Middle East
Sheikha Mashael Bint Hamad bin Suhaim Al Thani – Chairperson
Healthcare
Qatari German Medical Devices: Building an Unshakeable Reputation in a Volatile World
Yaser Sultan Al-Mannai – Chairman · Abdulaziz Mohammad Saad Al Tamimi – Managing Director
Industry
Industries Qatar: Building a Diversified Industrial Powerhouse in a Hydrocarbon-Dependent Economy
H.E. Saad Sherida Al-Kaabi – Chairman and Managing Director
BigTrader
Technology
BigTrader: Navigating the Challenges of a B2B Startup in Qatar’s Compact Market
Suresh Nambiar – CEO
Aviation
Sama 2.0: Qatar Airways Soars with an AI-Powered Digital Crew
Babar Rahman – Senior Vice President, Marketing and Corporate Communications
Marketing & Communications
intouch: Empowering B2B Brand Communication and Sales Pipeline Automation in the Gulf
Mark Sawma – CEO
Energy
The QatarEnergy Rebrand: A Strategic Pivot Navigating Classic Branding Pitfalls
Saad Sherida Al-Kaabi – President and CEO
Education
Strengthening Qatar’s Knowledge Economy: QFBA-Northumbria at the Crossroads
Dr. Khalifa Al-Salahi Al-Yafei – Chief Executive Officer, QFBA
Launch
Launches and events
Book launch
Qatar Edition Launch at Katara Cultural Village
- 30 November 2025
- Wisdom Square, Katara Cultural Village, Doha
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