World-class thought leadership

Authors

Philip Kotler, Waldemar Pfoertsch and the regional co-authors of the B2B Brand Management editions.

Myanmar Growth Strategist

Professor & General Manager

Regional Editor & Expert, India Edition

Co-author, Jordan Edition

Regional Co-Author & Management Consulting Specialist

Regional Co-Author & Market Specialist

Co-author, Morocco Edition

Co-author, China Edition

Co-author, Bangladesh Edition

Co-author, Philippines Edition

Co-author, Switzerland Edition

Assistant Professor

PGDM Dual Specialization Scholar (Batch 2025–27)

Assistant Professor

Local Co-Author & Jordanian Market Specialist

CEO, Implementation for Marketing and Advertising

Case author, Qatar Edition