Cart
Cover of B2B Brand Management – Qatar Edition

Digital e-book

B2B Brand Management

Qatar Edition

Case Studies Collection

By Philip Kotler, Waldemar Pfoertsch and Khalid bin Ibrahim Al-Sulaiti

Bridge global B2B strategy with Qatar’s economic transformation.

$20.00 Digital e-book (PDF) · incl. VAT

  • Secure checkout and email verification
  • Download from your private order page
  • Digital product – all sales are final

Test mode. Prices are temporary development values and no real payment is taken.

About the book

This specialised Qatari Edition of B2B Brand Management provides a blueprint for senior executives, enterprise leaders, academics and researchers across Qatar and the Gulf region.

Fusing foundational industrial branding frameworks with the momentum of the Qatar National Vision, it explores digital enterprise transformation, corporate trust and high-value decision-making ecosystems. Native Qatari case studies examine industrial excellence, nation-branding synergy and business-to-business growth, equipping leaders to measure brand equity, build enterprise credibility and drive sustainable growth.

Read more about this edition

What’s inside

  • Full textbook content
  • Native Qatari B2B case studies, with business perspectives from six of Qatar’s economic leaders
  • A foreword by H.E. Prof. Sheikha bint Abdullah Al-Misnad
  • A B2B brand equity and strategy toolkit across 237 pages

Key topics

  1. Competitive advantage
  2. Premium positioning
  3. Long-term brand value

Authors

Written by

Case studies

Organisations featured in this edition

Book Store

Related editions

All E-books